Bluestone Spa is a fictional company that I created to expand my knowledge of branding. The spa is a tranquil escape, with the elegant space of a resort that people do not often get with the new chain spas in the area. I wanted to create a company that has a mission to put people first. The facility would be a space where your body, mind, and soul can heal and rejuvenate. I was inspired by many outlets while working on this brandmark. What stood out to me most were the stones. Although my sketches were on the right path, I could know the design would not transfer well when transferred to smaller stationary and other swag.
